“Stubborn Persistence”

Because of the role I have in my various communities I get the privilege of talking with business owners at all levels of their journey.  Some have just started their business and others have built a massive enterprise.

I have been able to observe these business building warriors and some common threads exist within those that last.

One major attribute of our most successful students is what my friend Neil Stevens calls “stubborn persistence.” (You can hear Neil’s story on this week’s podcast episode)

You could call it “stick-to-itiveness” or “perseverance” or “tenacity” or “grit.”

It’s the quality that causes you to keep going no matter the circumstances.

There are times when things seem easy and are going your way and there are times when it seems like everything is against you.

It’s in those times where this stubborn persistence is vital.

Another student of mine was a professional chef who worked hours and hours away from home, but still managed to build his business.

I asked him how he found the time and he said something simple, but profound.  He said it was his mindset of ”Whatever it takes.  I’m going to do this.”

He got up early before his job and put in some time and did the same thing at night before going to bed.  He’s endured 2 floods at his home and an Amazon account suspension back in 2019, but he kept going.

He kept going.

Hebrews 10:36 says

“For you have need of steadfast patience and endurance, so that you may perform and fully accomplish the will of God, and thus receive and [a]carry away [and enjoy to the full] what is promised.”

That’s my encouragement to you today…just keep going.