How to Stop Chasing the Squirrels

Do you sometimes feel like the hunting dog that gets distracted by every squirrel it sees?

I know I do.

You take a course and jump in with both feet like the dog that has just been unleashed into the woods, but a squirrel runs right in front of you and you get distracted and start chasing the squirrel instead. Even worse there are scads of squirrels all over the place and you want to chase them all. Can you relate?

The good news is everywhere you look you see opportunity. The bad news is everywhere you look you see opportunity and you let it take your focus off of what you need to be doing. This is a common ailment in the age of the internet we’re living in. There is definitely opportunity everywhere which is crazy exciting. There are so many ways to make money online and while many of them are really good ideas only a few are the right ideas for you.

Fortunately, there is a cure for this ailment that we call Shiny Object

Syndrome and I’m going to give it to you right now.

All you need is a pair of glasses. Let me explain……

Earlier this week I carved out some time in the morning to pray and think about my business. I wrote down the things I really enjoy doing and I thought about who the ideal person is I’m trying to serve.

For my ideal tasks I thought about whether they get me closer to my overall goals or farther away. For example, I value my free time. I never want to be the guy that works 12 hour days at the expense of my family. So through that lens I look at potential opportunities and the tasks that need to get done in my business.

This is the cure to Shiny Object Syndrome….getting a clear focus on what you’re trying to accomplish and evaluating opportunity through that lens. Hence, put on your glasses.

What are your ultimate goals?

What do you enjoy doing? Try to do more of that.

Who is your ideal audience?

I’m sure there are other questions that you can ask yourself to filter

opportunities through, but the important thing is to put on your glasses.

Get a clear focus of what you’re trying to accomplish and your why of doing it. Then those opportunities (shiny objects) that don’t fit will be much easier to say no to.