If you Serve Them, They Will Come.

In Business Secrets from the Bible Rabbi Daniel Lapin says,

“Connecting with other people makes for a better life….Trying to achieve happiness and fulfillment while remaining isolated from others is as futile as all other attempts to defy nature’s laws.  God clearly wants us to connect with one another.  He wants us to be obsessively preoccupied with serving one another.

He wants us to provide for one another’s needs and desires.  Cynics may denounce monetary motivations as greed, but this is false thinking.  The virtue of service is in no way compromised or diminished by the monetary reward received for doing so.”

There’s a lot that we can unpack here and I highly recommend you grab a copy of Rabbi Lapin’s book, but one of my takeaways from this is “Want to grow your business?  Go serve others.”

Twice this week I spent a good amount of time with two different business owners helping them map out how they could take their idea and turn it into an online course and membership program.  Rather than feeling drained afterward, I felt energized. 

Proverbs 11:25 says “A generous person will prosper; whoever refreshes others will be refreshed.

Are you feeling in a funk in your own business?  Go help someone else. 

Do you need to grow your business?  Have a conversation with someone you feel like you can serve well.

The formula is rather simple.  Just answer these 2 questions….

  1. Who is your audience?
  2. Where do they hang out (online or offline)?

Then just get in front of them wherever they are and serve them.

If you’re selling physical products then that could look like making those products available for sale on Amazon or eBay. 

If your product is information such as a course then look where your ideal audience is hanging out online (Facebook groups for example) and go into those groups and answer questions people are asking related to your topic.  You’ll establish yourself as an expert in your field and people will be attracted to you serving their needs.

So here’s a challenge for you for this coming week…..connect with at least one other person.  Have a conversation either by phone or zoom or if possible in person.

Come into that conversation with the mindset of “How can I help this person?”

Look for an opportunity to serve them. 

Look for a way to encourage them. 

And if you want email me and let me know how it went – ryan@ryanreger.com

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