With every possible business model there is and all the great courses and content, how do you do it all? You don’t.
It’s so easy to get distracted by it all and being a good multi-tasker is not the answer.
Your key to success in 2018 can be summed up in one little word….Focus.
Rather than try to accomplish 50 things this year what are the main 3-5 things that you absolutely want to see happen?
For me it’s easier to think about what I want to accomplish by April 1 rather than December 31. I tend to put off long term things and then never get around to them, but a 90 day goal is something that I can focus on. But even 90 day goals won’t happen unless you take daily action.
For me I need a system to keep track of this and what I currently use is Trello (https://trello.com/) and it’s Free! I’ll do a video explaining how I use it and share it with you. I’m always looking for ways to be more productive and I’m not where I want to be yet, but I’m learning and I’ll share with you what is working right now for me.
As 2017 wraps up it’s time to start thinking about 2018.
What do you want it to look like?
During my morning quiet time back in January 2009 I wrote these 6 little bullet points in my journal under the heading “My Dream Position:”
Work from Home
Vacation time whenever I need it
Great people to work with
A cause, mission, vision I love and am passionate about
Our business was still in its infancy. I had no idea at the time whether or not it was going to work. So I was still checking out job websites and exploring other options. My dream was to be in business for myself, but I also had to make sure I could take care of my wife.
Fast forward to 2017 and I’ve been living this dream for several years now. I never had to go get a “real job” and our business has expanded every year since. It doesn’t look anything like it did back in 2009. I’m not quite at the 4 hour workweek, but I really can work as much or as little as I want to.
My wife and I just had our first child back in April and I can’t tell you how thankful I am to be able to be home and experience every single moment of his little life. My work fits into my lifestyle, not the other way around which is the case for most people.
What are your 6 bullet points?
Write them down.
After you’ve done that I encourage you to look at them often. There’s something about having a vision (more on that in a few days) that motivates us and keeps us headed in the right direction.
In Living the Multiple Income Streams Dream, I will explain the 3 main online business models and how to use them to build multiple streams of income.
Download your free copy here – http://ryanreger.com/freebook/
Things have gotten crazy busy around my house. My wife, Melane, and I just welcomed our first child into the world a few weeks ago. The weeks and months before our son was born were pretty intense as well – getting everything ready along with weekly doctor’s appointments.
You would think that this schedule would make it impossible to move my business forward, but the truth is our business has never been better.
I give God the glory for this and the key has been FOCUS.
Having less time to work has caused me to really focus on the most important things in my business and those things that only I can do. The result has been the best few months our business has ever seen.
One tool I use all the time to stay focused is Trello. Here’s a video I made for my Private Label Mentoring Group that I wanted to share with everyone – https://youtu.be/nGuKcBCYm8s
The weekend is a good time to evaluate where you are in your business and what you spend your time doing. I encourage you to look at your daily activities. Are they things that are the best use of your time? If not, hire those out and focus on the items that only you can do. That’s when you’ll see a massive difference in your business.
It’s not fun when the rules change or when things happen that are outside of our control.
When they do happen, we have two choices: quit or move forward.
You are of the type that is going to figure out how to adapt and move forward in your business.
In 2008, we started by selling furniture on Craigslist. For over 3 years our entire business was built upon Craigslist. Then one day it came crashing down because of a competitor using auto-flagging software (we think) to remove our ads.
Was that fair? No!!
At that moment we had a choice and we chose to figure out how to move forward. God was good to us and brought Jim Cockrum into our lives who told us about Amazon FBA.
Our business has never been the same – it has grown beyond what could have been possible through Craigslist.
It can be the same for you and your business. Use this as an opportunity to grow and move forward.
So what’s the solution? I believe private label is the best way forward, but not private label like you might think….Private Label the Easy Way.
Yes. There is an easy way to private label and I’d love to help walk you through it.
Unless you’ve been hiding under a rock for the last week, you’ve heard the news about Amazon restricting more and more brands.
Sellers all over the internet are in a panic about it and lots of experts have weighed in with their opinions about what it all means.
Do I think retail arbitrage and online arbitrage is dead?
In short – No.
Do new restrictions like this make it harder for us as third-party sellers? Yes.
But, business is always changing. Look at Blockbuster video. They failed to adapt to the new trend of streaming video when Netflix and Hulu came on the scene and they are now out of business.
When we first started selling online, our main source of income was Craigslist. One day we woke up and saw that most of our listings were being deleted as soon as we submitted them – not good when your income is based solely on that platform. Very soon afterwards, we found the Amazon FBA opportunity and now Craigslist is a distant memory.
So what does this mean for you in regards to Amazon’s changes? It means you adapt. While other sellers complain and say things like “Well, I guess I’m going to have to go back to my old job” you make the necessary changes in your business and move forward.
Remember why you started this business in the first place. Remember your why and diversify.
I love the private label model and it’s one that is immune to these new brand restrictions.
Let Jenni Hunt and I show you especially now why private label should be part of your business and how easy it can be on a free training webinartomorrow night at 7 PM CT.
Have you ever audited the time you spend in or on your business?
If you’re like me, it’s so easy to waste precious time on tasks that do absolutely nothing to grow your business. This could include tasks like going through endless amounts of email and checking how much you sold (sometimes many times a day).
But I’ve made a very interesting discovery over the last couple of weeks. My 93 year old grandfather passed away about 2 weeks ago and I flew up to Indiana for the funeral then my parents and I got in a car and drove 15 hours back to Texas as they’re spending a couple of weeks here with us.
Because of all of this I have had to postpone for a couple of weeks a webinar series I was going to do for my Private Label Mentoring Group, but for the most part my business has ran just as well with the limited amount of time I have had to attend to it.
The secret is that when I have had time to work, I have concentrated on the most important things that needed attention.
What that tells me is that the things I haven’t had the time to do are not really that crucial anyway so I should either eliminate them or find someone else to help me with them.
Focusing on the most important tasks has been the key during this time. If I can learn my lesson then I’ll keep right on as if I have a limited amount of time or I’ll do a better job of scheduling my work so that I don’t just sit down at my computer without a specific task that needs to be accomplished.
It’s too easy for me to get distracted on unimportant things and time is too precious to be wasted.
So if you sell physical products online then your #1 task is to find inventory. Other things like packing and shipping can be outsourced. My mentor Jim Cockrum says that you shouldn’t be doing tasks that you can pay someone else $10 per hour to do. If you’re still doing these $10 per hour tasks then make it a goal to move past that.
Maybe you’re ready for a VA to help you find product. Then that inventory could be purchased and sent to a fulfillment center meaning you’d never have to see it our touch it.
What about hiring someone locally to help with sourcing and your shipping?
The main point is to focus on what only you can do. That’s when your business can grow to its true potential.
Have a great week!
P.S. Check out this video I did several weeks ago about the 3 diseases of an online business – Shiny Object Syndrome, Analysis Paralysis, and Refresh Disease.
I’m writing this from an airplane at an altitude 36,000 feet as I’m headed to Portland, Oregon to co-host the first TAG (Take Action Group) Seminar with my good friend Jenni Hunt. If you’re going to be near Portland on Monday there is still time to sign up, but that’s not the reason for this email.
From up this high everything on the ground looks so small. Even the largest skyscrapers look like a toy. It’s all about perspective.
So what am I trying to say? Look at the bigger, positive picture. When you’re having a slow sales day or when an angry customer posts some bad feedback or when any number of things happen that are discouraging look at what is going right. It’s so easy to look at the negative things, but what is going right that you can be thankful for?
For me some of the positive things are:
God has blessed me with an amazing wife
My commute every day is to my office that is maybe 50 feet from our bedroom
I love the work I do that it often doesn’t even seem like work
We live in a beautiful home in an area we love
I’m preaching to myself here now too. I encourage you to look at what is right in your life instead of what is wrong. Look at what you have and resist focusing on what you don’t have. Don’t compare your business to someone else that has been doing it for much longer than you. Be thankful that you aren’t where you were when you started. If you’re just getting started, be thankful that you have the freedom to start a business.
And if you’re thinking about starting a business or haven’t got this book yet, Silent Sales Machine is FREE until Monday. It is the book that got me started and it’s author, Jim Cockrum, has been the most influential person in my business. Grab it here.
I had the tremendous opportunity to speak at a small internet marketing conference in Denver this past week. My wife was able to come with me and we took some time to sightsee. We were doing some shopping and walked into a small shop that specializes in antique maps and high end gifts. The manager was very friendly and began to chat with us about the store. She told us about the different maps and historical pieces she had. As a history buff it was fascinating, but the whole time I was thinking “Are they selling online?” and “How can I help them?” I can’t shut it off. 🙂 When I meet someone I’m thinking “Is there a way for me to help them with their business or to start a business?”
Starting a business can be intimidating, but push past that and just get started.
I remember our very first customer after I jumped into the furniture business with my wife. We posted an ad on Craigslist and got a call from a local gentleman. The ad was for a TV stand. We didn’t have a place for him to look at it so he was not comfortable purchasing something he couldn’t see in advance. He was very interested in it and loved the price, but was not willing to commit until he could see it. I didn’t want to take the risk of buying the TV stand from our supplier and then showing it to him, but after we got off the phone, I really felt like he would purchase it if we took the chance. So I called him back and said my wife and I would deliver it to him at no charge and if he liked it he could buy it. If he didn’t like it then we would just try to sell it to someone else. He liked that idea so we ordered it, picked it up, and delivered it to him. He bought it from us and was so impressed with our service that he recommended us to a neighbor who ended up purchasing from us as well. That’s how I got started in the furniture business.