My podcast guest for this week is my friend Brian Dixon, author of the book Start with Your People. In our interview we talked about this question – What are you Working Through?
This is a question he asks of friends, clients and even strangers.
My friend Jim Cockrum has a similar way of asking this – “What are you working on and how can I help?”
These are brilliant questions and here’s why…..it gets people to talk and allows you the opportunity to figure out how to serve them.
I know most of you read my emails, take my courses or read my books because you want to make more money and you might be wondering why this topic of service comes up so much in my emails. The truth is…. if you want to make more money you have to know how to serve people.
You can guess at what they might need, buy why not just ask them?
A question like “What are you working through?” will open the door for them to tell you what they’re struggling with, what their pain points are.
As someone who might have their solution this is super valuable information. And even if you don’t have the solution you just became a listening ear for someone and you’re showing them how much you care just by asking and being interested in them.
As I’m writing this I’m in Atlanta for the Paid to Speak Conference. At lunch yesterday I was talking to a fellow attendee about ideas on how she could serve her audience. She has just written a book as well and she was wondering what the next step might be.
She could guess at what her audience might need or she can simply ask them.
I told her to engage with those members in her Facebook group or maybe even offer a short coaching call to a few of them to get some valuable feedback about where they are in their journey. Either of these will provide valuable information and will give her insight on the next product or service she needs to create to serve those people. Rather than her guessing, this will be the exact product or service they need because it came from talking to her customers.
So the point to this is if you want to make more money in your business you have to serve people. To do that you have to know what they want and to do that you can simply ask them.
Because you’re my customers and friends let me ask you….What are you working through?
Maybe your business is good, but you’re dealing with something in your family or personal life. Shoot me an email (email@example.com) and I’d be more than happy to pray for you.
Have a blessed weekend, my friend!!!