The Key to Overcoming what’s Holding you Back. With Guest Christie Hertzler – 011

In spite of Christie’s health challenges she has built an incredible business.  This episode will destroy excuses and uncover the key to overcoming challenges we all face.

Links mentioned in this episode:

Amazon Legends Group

Amazon Merch – Amazon’s Print on Demand T-Shirt Platform

48 Days Eagles

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The Key to Overcoming what’s Holding you Back

If you think of your life as a movie what genre would it be?

I know we all have times when it might be a comedy or times when things aren’t going well or you’re going through some difficult times and you would call it a horror show.  But if you had to select one genre that sums up what your life has been so far what would it be?

My podcast guest this week is my good friend Christie Hertzler.  Several years ago Christie was diagnosed with Multiple Sclerosis.  Much like an actor in a movie Christie didn’t choose that script.  She could have continued to play the actor role and let that script play out for her.  No one would fault her if she let that diagnosis define her life and she made that an excuse for why she couldn’t build a business.  Rather Christie took the role of producer and writer and re-wrote the script of her life.  So instead of sitting at home feeling sorry for herself she started an Amazon business and now has multiple streams of income.

Life isn’t always fair and you might be dealing with some serious things that could hold you back from what God has called you to do.  I encourage you….re-write your script.  I believe that what the enemy meant for your harm, God will turn into something good.  Your mess will become your message.  That horror movie will turn into an inspiring story of someone (you) who overcame what life threw at them and built an incredible business and life.

Here’s a short clip from my interview with Christie that will inspire you –


How to Stop Chasing the Squirrels

Do you sometimes feel like the hunting dog that gets distracted by every squirrel it sees?

I know I do.

You take a course and jump in with both feet like the dog that has just been unleashed into the woods, but a squirrel runs right in front of you and you get distracted and start chasing the squirrel instead.  Even worse there are scads of squirrels all over the place and you want to chase them all.  Can you relate?

The good news is everywhere you look you see opportunity.  The bad news is everywhere you look you see opportunity and you let it take your focus off of what you need to be doing.  This is a common ailment in the age of the internet we’re living in.  There is definitely opportunity everywhere which is crazy exciting.  There are so many ways to make money online and while many of them are really good ideas only a few are the right ideas for you.

Fortunately, there is a cure for this ailment that we call Shiny Object

Syndrome and I’m going to give it to you right now.

All you need is a pair of glasses.  Let me explain……

Earlier this week I carved out some time in the morning to pray and think about my business.  I wrote down the things I really enjoy doing and I thought about who the ideal person is I’m trying to serve.

For my ideal tasks I thought about whether they get me closer to my overall goals or farther away.  For example, I value my free time.  I never want to be the guy that works 12 hour days at the expense of my family.  So through that lens I look at potential opportunities and the tasks that need to get done in my business. 

This is the cure to Shiny Object Syndrome….getting a clear focus on what you’re trying to accomplish and evaluating opportunity through that lens.  Hence, put on your glasses.

What are your ultimate goals?

What do you enjoy doing?  Try to do more of that.

Who is your ideal audience?

I’m sure there are other questions that you can ask yourself to filter

opportunities through, but the important thing is to put on your glasses.

Get a clear focus of what you’re trying to accomplish and your why of doing it.  Then those opportunities (shiny objects) that don’t fit will be much easier to say no to.

How to Fire your Banker and Become your Own Source of Financing. With guest Mark Willis – 010

In this episode Ryan talks with Financial Planner Mark Willis about how to fire your banker, become your own source of financing, and meet your financial goals without unnecessary risks.


Links mentioned in this episode:

Amazon Legends Group – Get your free, no-obligation 15-minute Strategy Session and Analysis

Not your Average Financial Podcast

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Hit by a Truck and Shot in the Chest But His Business Still Thrives

My friend Benji shouldn’t even be alive.

In May of 2018 while sitting in traffic he was hit from behind by an 18-wheeler going over 50 mph.  It knocked him and his truck ¼ mile through a power line pole and a fence.  If that wasn’t bad enough he suffered a ladder to the back of his head causing a skull fracture and a brain hemorrhage which resulted in 5 days in ICU and 6 full months out of work.

It’s a miracle that he survived.  That accident would have been enough excitement for most people, but Benji “decided” to get accidentally shot in the chest in February of this year.
He and some friends were on a guys trip in Georgia and Benji took a 40 caliber hollow point dead center to his chest.  At the time they were at a state park a full hour away from the hospital.

This accident resulted in a 28 day stay in the hospital 3-1/2 hours away from home.

For most folks accidents like this would result in severe financial stress due to missing so much work, but because Benji and Angie had built up their Amazon business it continued to pay the bills while Angie was able to nurse him back to health.

About 4 years ago they started with $300 and have grown their business to where they’ll hit about $400,000 in sales for 2019!

You can listen to the rest of Benji’s story in the most recent podcast episode here –

Hopefully you don’t have to endure a severe car crash and a gunshot to the chest, but I do want you to be like Benji and have a business that can allow you to take time off (not in the ICU, though) and it still pay the bills.

It took Benji and Angie 4 years to get to where they are now.  2023 will come no matter what.  It’s up to you what your business looks like when it does.  Will you be wishing you took action now or will you be at $400,000 in sales?

It’s up to you.

Hit by a Truck and Shot in the Chest But His Business Still Thrives. With guest Benji Laney – 009

It’s a miracle that Benji is even still alive.  In 2018 he was hit by a bus and in early 2019 accidentally shot in the chest.  Listen in as Benji describes how his business continued even as he was going through a grueling recovery process.

Links mentioned in this episode:

Amazon Legends

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The Super Secret Key to Knowing EXACTLY What to Sell​

“You look like you want a spicy chicken sandwich with fries and a lemonade”

Is that what you hear when you’re greeted by a friendly Chick-fil-a employee?

No.  What do they or any other fast food restaurant employee say instead?

Yes……”How may I help you?”

My VAs (Virtual Assistants) from the Philippines are here this week for our Amazon Legends Family Reunion (that’s what we call our conferences) and I introduced them to Chick-fil-a for the first time.  You’re welcome, Zech and Rain!  🙂

So what’s the super secret way to find out what your customers want?


In my interview with photographer Katie Lamb she talks about how

listening to her audience lead the way to creating multiple streams of income.

(You can listen to her episode here –
Katie is in a business in which in order to make more money she has to book more sessions or work more hours.  She’s already swamped being a mom of almost 4 year old twins so she needed to do something differently.

Rather than guess at what her audience might want she started listening and engaging with them.  She now makes money through her course, coaching, and even brand sponsorships.

Do you need to create multiple streams of income?
Find a group to serve, ASK them what they need, and fill it.  No guessing involved.

How Katie turned her passion and talent into multiple income streams. With guest Katie Lamb – 008

If you’re in a business that you need to work more hours or book more clients to make more money then this episode is must listen to one for you!
Katie Lamb took her love and passion for photography and turned it into a course, a coaching program, brand sponsorships and more!

Links mentioned in this episode:

Katie’s Blog

Katie Lamb Photography and Films

Katie’s Instgram

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What are you Working Through?

My podcast guest for this week is my friend Brian Dixon, author of the book Start with Your People.  In our interview we talked about this question – What are you Working Through?

This is a question he asks of friends, clients and even strangers.

My friend Jim Cockrum has a similar way of asking this – “What are you working on and how can I help?”

These are brilliant questions and here’s why… gets people to talk and allows you the opportunity to figure out how to serve them.

I know most of you read my emails, take my courses or read my books because you want to make more money and you might be wondering why this topic of service comes up so much in my emails.  The truth is…. if you want to make more money you have to know how to serve people.

You can guess at what they might need, buy why not just ask them?

A question like “What are you working through?” will open the door for them to tell you what they’re struggling with, what their pain points are.

As someone who might have their solution this is super valuable information.  And even if you don’t have the solution you just became a listening ear for someone and you’re showing them how much you care just by asking and being interested in them.

As I’m writing this I’m in Atlanta for the Paid to Speak Conference.  At lunch yesterday I was talking to a fellow attendee about ideas on how she could serve her audience.  She has just written a book as well and she was wondering what the next step might be.

She could guess at what her audience might need or she can simply ask them.

I told her to engage with those members in her Facebook group or maybe even offer a short coaching call to a few of them to get some valuable feedback about where they are in their journey.  Either of these will provide valuable information and will give her insight on the next product or service she needs to create to serve those people.  Rather than her guessing, this will be the exact product or service they need because it came from talking to her customers.

So the point to this is if you want to make more money in your business you have to serve people.  To do that you have to know what they want and to do that you can simply ask them.

Because you’re my customers and friends let me ask you….What are you working through?

Maybe your business is good, but you’re dealing with something in your family or personal life.  Shoot me an email ( and I’d be more than happy to pray for you.

Have a blessed weekend, my friend!!!

Loving your Work and Making the Dream Happen With Guest Brian Dixon – 007

Brian Dixon, Author of Start with your People, unpacks the following: how to love what you do, how his morning routine plays a part in his success, the question he asks people that allows him to serve them in a greater way, and how to deal with difficult people.

Links mentioned in this episode:

Start with Your People

Brian’s Tedx Talk: How to do your Impossible

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Is It Okay to Dream Big?

Last week I had the opportunity to speak at the Proven Conference and one of my breakout sessions was about dreaming and creating a vision board.

In that session I lead the attendees through an exercise I call “Your Ideal Day.”  In this exercise I had them take out a sheet of paper or their phone and think through what their ideal day looks like?
Some of the questions I asked were…

What time are you waking up?

Where are you waking up?  Are you in your dream home?

What are you doing that day?

One of the attendees of that session told me it was a difficult exercise for her to go through because she felt like she didn’t have permission to dream – that it was somehow selfish to think about what she wanted.

Back in 2009 I wrote this in my journal “What if God could use me to teach people to dream again?”

Well…I’m giving you permission to dream.  We all start life off as dreamers.  Think about children for a minute.  They’re really good at thinking big.  But somewhere along the line we get “practical” and settle.  I’m telling you it doesn’t have to be that way.

Maybe you listened to someone or several someones that told you to play it safe – to take the safe job, that those things you used to dream about aren’t possible for you.  I’m here to tell you that they’re all possible!!
Those dreams that God placed in your heart are there for a reason and if you’re still breathing they can be switched back on and come to life.

How bad do you want it?

Are you willing to step out of your comfort zone to make them happen?

If you’re struggling with feeling selfish for dreaming big dreams let me throw this at you….I think it’s selfish not to.We’re not here on this earth just to live life for ourselves.  Those dreams in your heart are for someone else.  There is someone waiting for you to step out and do what you are called to do.

If you’re content to only live for yourself you’re missing out on a HUGE blessing and those that you need you are missing out as well.

So dream BIG!

Traveling the World and Running a Business at the Same Time. With guest Chris Niemeyer – 006

Are you working in your business or on your business?
In this episode Productivity Coach Chris Niemeyer talks about how to outsource parts of your business, how to implement systems and processes, and how to scale your business.

Links mentioned in this episode:

Mission Travel

Amazon Merch

EFM Life

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How a Homeschool Mom of 6 Built Her Business and Allowed Her Husband to Come Home. With guest Honey Woods – 005

If you’ve ever felt like you have excuses why starting a business won’t work for you listen to this episode.  Honey destroys the excuses and shows how she has built a business that has allowed her to homeschool her 6 children and bring her husband home from a job that was sucking the life out of him.  

Links mentioned in this episode:

Amazon Legends Group

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It’s About the Peeps

I’m not talking about those marshmallow treats that line the shelves at Easter time.  I’m referring to people.

I had the tremendous opportunity of speaking several times at the Proven Conference the past few days.  It’s also the reason for not getting this email out yesterday.  (Sorry!)

My favorite part of conferences is meeting students of mine or people that follow me online or seeing friends.  There’s no greater feeling than when someone walks up to me and says that something I’ve taught them has changed their life.  It’s very humbling.

It’s the privilege of my life to be able to be used by the Lord to bless someone else or teach them something that makes a difference in their life or business.  Many times I have to hold back tears when a guy tells me that he has been able to quit his job because of what they learned in one of my courses or communities.  These interactions fuel me.

It makes me want to serve even more people – to see and hear more success stories.  It’s why I do what I do.

You might be thinking “Well that’s good for you, Ryan, but I’m just getting started” or “Ryan, I’m just trying to pay the bills.”

It’s so easy to focus on only us and the challenges and issues we’re facing.  Most people never go beyond their own lives so they’re too busy to see those around them they can help.

I believe you were put here for something bigger.  You’re not here just to live it for yourself.  You have gifts and talents that others need.  I challenge you….in the midst of everything not being perfect in your life, find someone you can bless.  Find someone that needs something you offer.

Luke 6:38 says “Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.”
It will come back to you.

It’s all about people.

With that said, how can I serve you?

Dreams are Like Seeds

I’m not a farmer, but I know that when a farmer plants seeds he expects a harvest.

Now if he plants corn on Monday will he be able to harvest it on Friday?

That would be awesome, but corn takes anywhere from 60 to 100 days to grow.  What happens in that waiting period?  Does the farmer just go home and wait for it to pop up?

 No.  He has to protect that seed – making sure it’s getting enough water and preventing pests from stealing his harvest.

 Dreams are much the same way.  I believe God plants dream seeds in our heart.  It’s up to us to make sure that seed is in the right environment to grow.  We water that seed by the words we speak over it.  If you’re constantly telling yourself you can’t do it or are around people who are discouraging you and those dreams you’ll never reach your potential.  You might not tap into it at all.

But if you’re in a positive, encouraging environment – surrounding yourself with people who are speaking life into your dreams and you’re watering that seed with your own faith-filled words (opposite of fear-filled) that seed will grow and turn into a bountiful harvest.

It might not always be easy.  There will be thunderstorms and pests that come along and try to steal your dream.  But how bad do you want those dreams that have been deposited into your heart?

There will always be an opportunity to give an excuse as to why it can’t happen.  There will be obstacles.  There will be days when it looks like nothing’s happening. 

But God is at work behind the scenes.  Don’t let go of His promises.  Don’t let go of that dream he’s placed in your heart. 

 It will come to pass.

 How bad do you want it?

How a Homeschool Mom of 3 Stays Home and Makes 6 Figures. With Guest Jenni Hunt – 004

Jenni started her online business career by selling a stroller she purchased at a garage sale.  Now she has students all over the world that look to her for online business advice.
In this episode you’ll learn where to get started even if you have no money and no experience and also how to turn something you’re passionate about into a serious income.

Links mentioned in this episode:

Streams of Income

Silent Sales Machine Book

Private Label the Easy Way Program

Master Plan of Influence Program

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How Jimmy and Brittany built their Amazon business to over $100k per month! With Guest Jimmy Smith – 003

In this episode I’ll talk with my friend Jimmy Smith who along with his wife Brittany have an Amazon business that brings in over $100,000 per month!  Jimmy has a unique system of finding items that sell over and over again every month.

Links mentioned in this episode:

Amazon Legends Group

Legendary Sourcing App

$0 to $100k Replen Course

Streams of Income

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The 3 Main Online Business Models – 001

In this first episode I tell my story and break down the 3 main online business models – Selling Physical Products, Expanding your Audience, and Coaching/Consulting.

Links mentioned in this episode:

Streams of Income

Ladybug Wreaths – My friend Nancy Alexander’s site

Masterplan of Influence – My course that walks you through how to engage and serve an audience well

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When they See a Light at the End of a Tunnel, they’re Convinced it’s a Train

I’ve just started reading a book by one of my favorite authors, John Maxwell.  The title is “Becoming a Person of Influence.”
The subtitle is “How to Positively Impact the Lives of Others.”  I love that subtitle because it’s really the heart behind everything I’m doing in business.  Anyway, here’s a short section that really stood out to me:

“Not long ago we saw a Shoe comic strip by Jeff MacNelly that showed Shoe, the crusty newspaper editor standing on the mound in a baseball game.  His catcher said to him, “You’ve got to have faith in your curve ball.”  In the next frame Shoe remarked, “It’s easy for him to say.  When it comes to believing in myself, I’m an agnostic.”

That’s the way too many people feel today.  They have trouble believing in themselves.  They believe they will fail.  Even when they see a light at the end of the tunnel, they’re convinced it’s a train.  They see a difficulty in every possibility.  But the reality is that difficulties seldom defeat people; lack of faith in themselves usually does it.  With a little faith in themselves, people can do miraculous things.  But without it, they have a really tough time.” 

In my experience of teaching people how to start and grow a business this is so true.  The people that don’t believe they can do it, don’t.  And those that face difficult circumstances but believe they can rise above those circumstances do exactly that.

I know many of you are facing things that are hard and you’re wondering if you can make your business work for you.  Like Shoe you might find it hard to believe in yourself.  Maybe you’ve failed at other business ventures.  Maybe you have people telling you you’re going to fail again.  Maybe sometimes you even find yourself telling yourself that you’re going to fail again.

Well, don’t be afraid of failure.  One of my good friends, Tyson Priest, posted this on his Facebook timeline and it’s spot on “The reason we are afraid of failure is because we see it as the opposite of success.  Failure is not the opposite of success.  Failure is one of many ingredients to success.”

If you’re reading this and have struggled to believe in yourself then allow me to believe in you today.  I have seen so many students of mine rise up above serious obstacles and build an amazing business.  You can do it too!!