18 Streams of Income?!?!

In a recent Facebook post my friend Jenni Hunt revealed that she had about 18 different streams of income.  It has got quite a bit of engagement as people are wondering how in the world she has done that.

When you hear this or when someone takes a screenshot of their sales and it’s some ungodly number you aren’t anywhere close to, you either are motivated because “if they can do it, so can I” or it deflates you and makes you feel like a failure for not performing to their level.

My encouragement to you is run your own race.  STOP comparing your business or even your life to someone else’s.  You don’t know their situation.  Maybe they don’t have a full time job like you do or maybe they’re not homeschooling 4 kids like you are.

Now I’m not saying that you should find excuses if your business is not where you want it to be or if you’re not putting in the work.  I’m saying stop looking at what others have and are doing and focus on you.  You can do this!!!

Now back to Jenni’s 18 different streams of income…..we’re not talking about a list that looks like this:

1) Selling on Amazon
2) Running a Daycare
3) Mowing lawns on the weekend
4) Hanging Christmas Lights for neighbors
5) Fitness Trainer

The above don’t complement each other at all.  While you could build out streams of income that have nothing to do with each other, it’s MUCH easier to take one skill or one theme and create multiple streams from that.

For example, let’s say you make the best paleo desserts (no dairy, no gluten, no sugar) that people who don’t necessarily eat that way wouldn’t even realize they don’t have all the other stuff in them.  Melane buys desserts like this from a local small business owner.  I’ve talked to this girl about how she could take her skill and create new streams of income from it.

What would you tell her?

Here are some of the ideas I gave her…

  1. Recipe Book
  2. Course on how to bake paleo desserts
  3. Blog
  4. Youtube Channel with instructional videos
  5. Private label her own paleo ingredients

This is a tiny list.  There are so many opportunities out there to take one skill or one piece of content and create multiple streams of income.

 Is this something you want to do?

My friend Jenni and I can help.  Go to Influencetheasyway.com for more information on how we want to help you turn your passion into profits.


18 Streams of Income?!?! With Guest Jenni Hunt – 018

Jenni really does have 18+ revenue streams.
These are not random side hustle or multiple businesses.
In this episode Jenni talks about how she has built so many different streams and how you can do the same.

Links mentioned in the episode:

Kindle Direct Publishing

Influence the Easy Way Program

Master Plan of Influence Blueprint Download


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2020?!?!? Are you Kidding Me?

Just saying the year 2020 makes me think of the Jetsons cartoon that I used to watch as a kid, but where are all the flying cars and the robots that should be cleaning my house for me?  🙂

I may still have to load our dishwasher, but I’m excited about a new year.  It’s like a fresh start.

These last few weeks of the year are a perfect time to be thinking about what you want 2020 to look like.

Can I be honest with you?

I’ve read so many books about goal setting and achieving goals, being productive and focused yet I’ve failed so many times.

I find myself being busy, but not always on the most important work.  I work from home and I wouldn’t change that for anything, but having a toddler clamoring for my attention at all times makes it challenging to get things done. 

Over the years I’ve set goals and failed to meet them and then felt like setting goals wasn’t for me.

But I can go back into my journal and see where I’ve written down some pretty major things and I’m living out right now what I wrote in my journal.  So I’m not a complete failure.  🙂
I will always be a student of how to be more productive because time is precious and I think setting goals is important, but I no longer let it bother me if I fall short.  Because as I look back over the last 11 years of having my own business I can clearly see that I’ve progressed  Business is better than it was and I’m doing work that I love. 

So let me encourage you if you feel like you’ve been a failure at setting goals.  Your goals can be in pencil which means they can be revised.  The important thing is to write something down, take action on it, and review those goals often.  If 3 months down the road you need to change the goal do it and don’t feel bad about it.  Just keep moving forward daily on those actions that will move your business forward.

A Physical Product Business with No Inventory (Hint: It’s Not Dropshipping). With Guests Stephen and Nate Hibbert – 017

Hear the story of how Stephen Hibbert won an auction I held 2 years ago for my brother and sister in law’s orphanage in Guatemala and became a good friend of mine, how that relationship has turned into business partnerships, and how he and his brother Nate have a serious physical product business selling items that they don’t have to ship nor hold in inventory.

Links mentioned in the episode:

Amazon Merch

Merch in a Box Program – Sign up to be Notified when we Launch

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It’s the Most Wonderful Time of the Year. Is it Really?

I love the holidays.  I love looking at the Christmas tree that my wife Melane has decorated (yes…already).

I love turning on my radio the day after Thanksgiving because that’s when my favorite radio station starts playing Christmas music.

I love listening to more Christmas music when I get dragged into a store with Melane.

Christmas, the holidays and especially Christmas music has the same joyful affect on many people as it does me, but not everyone has the same response.

According to this article from the Cleveland Clinic “how we react to early Christmas tunes has a lot to do with what our brains associate with the holiday season.  For people who’ve had great Christmases, full of celebration and good feelings when they were young, they’re going to be more welcoming of all the cues that go on with Christmas — and Christmas music is one of those really powerful cues.  On the flip side, if someone has difficult memories associated with the holidays, hearing music that is associated with this time of year may bring back some not-so-pleasant feelings.”

I pray about what to write in these emails.  I don’t outsource this task in my business.  To me this weekly email is important because it gives me a chance to speak encouragement into your life.  You might get beat down all week and I want this to always be a breath of fresh air, but my words alone have no affect.  That’s why I pray because I want His words to fill this page.  His words can change your life.  

For some of you this might be the first holiday season without a loved one.

You might be going through some hard stuff which is overshadowing the holidays and making them seem less than joyful.

The Lord wants you to know that He sees what you’re going through, He loves you and He’s right there with you.  He’s your loving Heavenly Father and He wants you to enjoy this Holiday season.

I’m a big believer in the power of prayer so how can I be praying for you?
I don’t just say this to fill up space in my email.  I have a Trello board with names of people who have written to me with prayer requests and I pray for these people by name.  I’d be honored to add you to this list.  Just hit reply and let me know how I can be praying for you.

One tip I’ll leave you with that has helped me a lot when circumstances are trying to get me down…be thankful.

Rather than focus on the difficult things be thankful for the good things in your life.  We all have a lot to be thankful for.

Check out this funny, but powerful video that went viral that expresses this truth well –


Finding Time to Build a Business with a Family and a Full Time Job. With Guest Stetzen Fleming – 016

Stetzen is married, has a full-time job, and a baby girl on the way!  In this episode we dig into:
– How he finds the time to do it all

– The app he uses to help him get everything done

– How he outsources parts of his business to create time

– The benefit of slow and steady growth

– The dangers of comparing your business to someone else’s

Links mentioned in the episode:

Proven Amazon Course

Silent Sales Machine Podcast

Taskful App

Amazon Legends

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Fill in the Blank: ______ are the Fuel of Business


Hard work?



These are all good things and much needed in a successful business, but I believe the answer is……


My friend and mentor Jim Cockrum said in his most recent podcast episode that “Business is fueled by relationships.
Relationships are fueled by connections and conversation.  The most
powerful connection and conversation you will ever have is in person.  The next best thing is the greatest communication tool we’ve ever been given which is the internet using voice, face and connecting that way. That’s
going to fuel your business.”

When I look at my business and all the streams of income I have I can point back to a relationship or person that helped create that or that I created with another person.

Selling physical products online can be traced back to a desire that was planted in me after reading Jim Cockrum’s book Silent Sales Machine.
In 2012 you might recall that I won an auction that Jim conducted on eBay.  As a result of that my wife and I were blessed to have lunch with him.  That lunch kicked off a friendship that exists to this day and has been
responsible for hundreds of thousands of dollars in revenue (maybe more) on projects we have partnered on.
What fueled all that?  A relationship.

In 2014 I met Jenni Hunt at CES II, a conference for e-commerce sellers.  We became friends and that relationship lead to us creating Private Label the Easy Way (Proven Private Label) mentoring program for private label sellers and more recently a program called the Master Plan of Influence where we help people turn their passion into a stream of income.

The Amazon Legends group that I co-founded back in 2016 came about after meeting and getting to know my buddy Danny Stock.

In Jim’s recent episode he says that if you’ll connect with just 5 people per week using the internet (Skype or Zoom not email), phone or in person your business will explode.


Opportunities will present themselves.  If you’re talking to a customer you’ll learn their pain points and find new ways to serve them.
If you talk to a local business you might find out what’s holding them back from going to the next level.  Maybe you can help.

If you talk to a fellow e-commerce seller you’ll learn what’s working in their business right now.  Maybe you can implement that in your business.

It sounds so simple yet most people don’t do it.  In this age of text
messages and email it’s too easy to sit behind a computer and not make meaningful connections with people. 
Pretend it’s 1982 and meet someone for coffee or pick up the phone and call them and ask them this question I learned from Jim also…..

“What are you working on and how can I help?”

Or as my friend Brian Dixon says “What are you working through?”

This will get them talking about their current challenges and/or current projects and who knows you just might have the answer they’re looking for.  For sure, though, you’re building a relationship with that person and that’s priceless.

$90,000 in Debt and a Hole in the Roof – 015

I had a ton of fun interviewing my friends Jamie and Ruthie Slingerland.
This episode is full of business lessons and life lessons that Jamie and Ruthie learned the hard way like how they knocked out $90,000 in debt, how they have learned to communicate as a couple, and the various streams of income they have created together including selling physical products, a coaching business, a podcast, and an Airbnb.

Links mentioned in the episode:

Freedom Life Journey – Jamie and Ruthie’s Coaching and Podcast Site

Dan Miller and 48 Days to the Work you Love

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From Chaos to Clarity

Endless to do lists.

Social Media.

Shiny objects.

A crying toddler 🙂

All of these and more can contribute to chaos in our lives.  When things are chaotic we’re just surviving not thriving.     

My friend Mariane Renner, this week’s podcast guest and author of the book Chaos to Clarity says “Chaos is the biggest thief in our lives.  It robs us of our goals, our dreams, our true purpose, and of living the lives we were meant to live.”

When chaos is present we may be busy but we’re usually busy with distractions.

So how do we break the cycle of chaos?  Marianne says we need to get focused on our purpose.

We have to know our why.  When we have clarity of purpose we’ll be directed to the next right action and cut through the chaos.

Doing the next right action means we’re not busy with those distractions and we’ll be moving our business forward.

From Chaos to Clarity – 014

This episode is packed full of wisdom.  Author, Speaker, and Coach Marianne Renner shares how your thoughts determine your destiny.
Chaos is the biggest thief in our lives. It robs us of our goals, it robs us of our dreams, it robs us of our true purpose–and of living the lives we were meant to live.  This episode will help you find the clarity and confidence you need to live each day with deeper meaning and purpose in your business, career, and family.

Links mentioned in the episode:

Marianne’s Home Page

Dan Miller and 48 Days

Chaos to Clarity Journal

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Step Out of your Comfort Zone and Into your Calling

Yesterday I had the privilege of chatting with a gentleman who wrote a fiction book and he was wondering how to get the word out about it and to create a stream of income from it.

Like any product or service you have, you want to find out who your ideal audience is and where they hang out – online and even offline.  His book has a message behind it so one idea I had for him was to find events he could speak at.  He basically said that it would be outside his comfort zone to do that.  I told him that I totally empathize with him and began to explain what has really helped me in this area because much of what I do is or at one time was outside of my comfort zone.

I was praying about this one time and sensed the Lord telling me that the message I have is not about me.  It’s His message and I’m just the messenger.  For me it’s way more comfortable to talk about someone else and what they’re doing so the idea of having to promote me is just not something I like to do.
So when I learned that I’m only the messenger, that totally took the
pressure off and made me more comfortable sharing and promoting this message that’s on my heart.

Is there something on your heart that you know has been placed there by the Lord?  Don’t hold back in fear of being seen as self-promoting.  It’s not about you.  It’s not about me.  It’s about Him and the message He wants to use you to bring to the world.  Allow yourself to be used by Him.

Get over any anxiety you have about it and just get the job done.

Write that book.

Start that blog.

Whatever it is….get it done.

The world needs it.

“You Make it Seem so Effortless”

Yesterday I was blessed with the opportunity to meet with a friend and chat with him about how to take his love and knowledge of baseball and turn it into a business.

Was I working?  Yes.

Was I having fun?  Yes.

I feel like one of my gifts is helping people see opportunity…helping them figure out how to take something they’re passionate about and turn it into streams of income.  I absolutely love the brainstorming process and watching as the light bulbs go off in their heads and they also see the hundred dollar bills floating around in the air.

When I’m in meetings or calls like this I feel like I’m in what my friend Dan Miller calls the Zone of Genius.  It’s that place where you’re able to use those unique abilities God has placed within you and you feel fulfilled. 

As I was thinking about what to write in this email, I was reminded of a chapter in my book Finding your Grace Place.  (You can get it for free here – http://findingyourgraceplace.com/free)

That chapter is called “Effortless” and it was referring to a compliment that I received from a colleague about how I run my business.

I work hard, but like yesterday’s meeting with my friend it doesn’t often feel like work.  I was playing in my Zone of Genius or what I call in my book my Grace Place.

1 Corinthians 15:10 sheds some light on this:

“But by the grace (the unmerited favor and blessing) of God I am what I am, and His grace toward me was not [found to be] for nothing (fruitless and without effect). In fact, I worked harder than all of them [the apostles], though it was not really I, but the grace (the unmerited favor and blessing) of God which was with me.”

It was the grace of God working through me and I was in my grace zone. When you’re doing something you’re good at and you’re graced for, it’s fun.

In contrast, when you’re not good at something it’s no fun at all.

Where’s your Grace Place or your Zone of Genius?  Spend more time there.  When you step into what God has called you to do and you’re relying on His grace, you can’t help but to change the world around you by His grace which is flowing through you.

Others will describe your life as effortless and you’ll just smile and say “It’s the Grace of God.”

How to Find your Niche, Scale your Business and Build your Brand. With Guest Jason Miles – 012

In this episode you’ll hear from best selling author Jason Miles on how to scale your business, how to build a brand, how to find your niche and the importance of having what Warren Buffet calls a “castle with an unbreachable moat.”

Jason and Cinnamon started selling doll clothes on eBay and now they own their own sales platform and are changing lives in Africa through their non-profit organization.

Links mentioned in this episode:

Pixie Faire

Marketing Warfare by Al Ries

Winning on Shopify Course

Instagram Power

Pinterest Power

Brand Builders Masterclass

Sew Powerful

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