In a recent Facebook post my friend Jenni Hunt revealed that she had about 18 different streams of income. It has got quite a bit of engagement as people are wondering how in the world she has done that.
When you hear this or when someone takes a screenshot of their sales and it’s some ungodly number you aren’t anywhere close to, you either are motivated because “if they can do it, so can I” or it deflates you and makes you feel like a failure for not performing to their level.
My encouragement to you is run your own race. STOP comparing your business or even your life to someone else’s. You don’t know their situation. Maybe they don’t have a full time job like you do or maybe they’re not homeschooling 4 kids like you are.
Now I’m not saying that you should find excuses if your business is not where you want it to be or if you’re not putting in the work. I’m saying stop looking at what others have and are doing and focus on you. You can do this!!!
Now back to Jenni’s 18 different streams of income…..we’re not talking about a list that looks like this:
1) Selling on Amazon
2) Running a Daycare
3) Mowing lawns on the weekend
4) Hanging Christmas Lights for neighbors
5) Fitness Trainer
The above don’t complement each other at all. While you could build out streams of income that have nothing to do with each other, it’s MUCH easier to take one skill or one theme and create multiple streams from that.
For example, let’s say you make the best paleo desserts (no dairy, no gluten, no sugar) that people who don’t necessarily eat that way wouldn’t even realize they don’t have all the other stuff in them. Melane buys desserts like this from a local small business owner. I’ve talked to this girl about how she could take her skill and create new streams of income from it.
What would you tell her?
Here are some of the ideas I gave her…
- Recipe Book
- Course on how to bake paleo desserts
- Youtube Channel with instructional videos
- Private label her own paleo ingredients
This is a tiny list. There are so many opportunities out there to take one skill or one piece of content and create multiple streams of income.
Is this something you want to do?
My friend Jenni and I can help. Go to Influencetheasyway.com for more information on how we want to help you turn your passion into profits.