Unless you’ve been hiding under a rock for the last several days, you’ve heard about Amazon’s review policy change.

Here are my thoughts in a Nutshell –

This is a GOOD Thing – It levels the Playing Field
Gone are the days of sellers with an unlimited budget being able to throw up sub-par products and getting them ranked and selling while the rest of us are busting our butts trying to build a real business.

Product selection is going to be even more important moving forward. Differentiate yourself. Don’t pick a product that is the same as 50 other listings.

Launch Strategy:
– Discount the product initially and then slowly raise the price.
– Test Test Test
– Follow up with ONE Email
– Use Amazon Sponsored Ads
– Take Advantage of External Traffic (FB Ads, Pinterest, Instragram, Bloggers, Youtube)

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